Startup Builder, founder, engineer and author
I help founders and industry experts turn a real problem into a viable startup.
I've founded two companies: Dextra Communication in 2014, a web agency behind visitfesmeknes.ma and many hospitality projects, and T-Digital in 2021, a software and applied-AI company in Marrakech where I've accompanied startups as engineer and idea partner.
Why proof before code
In 12 years of building products, I kept seeing the same pattern: the ones that failed rarely failed because of the code. They failed because nobody had proven the problem was worth solving.
So I work on that earlier question: whether to build, what to build, and how. When a product needs a team, T-Digital builds it. See how I work with founders.
Beyond building
I also write. My first book, Life Is Not Linear, is about the myth of falling behind, something every founder knows. Read the book or my engineering writing.
Based in Marrakech, working with founders beyond Morocco.
Have an idea, or a problem worth building?
Start with a 90-minute Startup Reality Check. You'll leave knowing what to test, what the risks are, and whether to go further.