Startup Builder · 2x Founder · Marrakech
I help founders and industry experts turn a real problem into a viable startup: validate the opportunity, build the right product, and land the first customers.
Find out in 90 minutes whether it deserves your time and your savings.
Startup Reality CheckYou have the market knowledge and the customers. I bring product, technology and method.
Idea-to-Market SprintGet a hands-on partner for product decisions and delivery.
Fractional Startup BuilderThey die from building before they had proof. Months of development, real money, then silence.
My job is to make the expensive decisions cheap: what to test, what to build, and what never to build. Software is the last 20% of the question.
90 minutes + written assessment · 2,000 MAD
For someone with an idea or an early-stage business who needs clarity before investing more money.
2 weeks · 9,000 MAD
For founders who need evidence before committing to a product or a company launch. You run the customer conversations; I structure them and make sense of what comes back.
Monthly, defined capacity · 15,000–25,000 MAD / month
For an active founder who needs a hands-on partner to make product and business decisions and coordinate execution.
Selective · Individually negotiated
For an exceptional opportunity where a founder brings real industry knowledge, customer access and commitment. I contribute product strategy, technology and venture-building work as a long-term partner.
Somewhere along the way, we started believing that life has a timeline. Life Is Not Linear challenges that idea — and offers a different way to look at timing, comparison, and the path you're on.
Explore the book
How I brought C-level CSV speed and safety to PHP with FastCSV, a native extension powered by FastCSV-C. Benchmarks, API, and why PHP’s built-in CSV support just isn’t enough.
For years, I had nightmares handling CSV in both Python and PHP—across many real-world projects. Here’s why I built FastCSV-C: a fast, memory-safe CSV library in C, embeddable in any language. Lessons learned about FFI, memory, and performance.
My journey building a PHP extension in Rust and Zig: from wrestling with FFI overhead to discovering when modern languages win (and when they don't). A deep dive into performance, build systems, and the future of PHP.
I've founded two companies and spent 12 years building digital products: Dextra Communication in 2014, then T-Digital in 2021, where I've accompanied startups as both engineer and idea partner.
Today I work on the step before development: helping founders and industry experts decide whether to build, what to build and how, then building alongside them.
I also write about the systems we build — and the systems we use to understand our lives.
Start with a 90-minute Startup Reality Check. You'll leave knowing what to test, what the risks are, and whether to go further.